Meta Ads
Facebook and Instagram paid ads, budgets, audiences, and creative tests you can read in Ads Manager.
Recent Meta Ads Posts
Stop Meta Ads from spending your whole budget by 10 am
A daily budget gone by 10 am is often pacing, not a broken campaign. Accelerated delivery can empty it in under an hour....
Read More →When to use Advantage+ placements instead of manual targeting
Unchecking Audience Network turns Advantage+ off for placements. Keep Advantage+ on unless this campaign must run in spe...
Read More →Fix Facebook lead ads that deliver blank phone numbers
Instant Form leads can land in the CRM with an email and a blank phone. Check Meta's download first, then the contact fi...
Read More →Meta Ads Posts
Straight answers
Questions I hear a lot
How do you differ from a traditional agency?
You work with me, not a rotating cast. I audit, build, and train your team. Agencies often keep control and charge forever to run what you could own in-house.
What size of marketing budget makes sense for your services?
Honestly, you need enough marketing activity to make fixes worthwhile. Still very early stage? A course or specialist vendor may fit better. Already running a full in-house team? You probably want a full-time CMO, not me part-time.
Do you work with specific industries?
Yes: logistics, real estate, pro services, SaaS, local trades. Places where online leads hit the P&L fast. I skip healthcare and finance; compliance slows the work down.
What does a typical engagement look like?
Engagements start with a two-week audit of analytics, ads, SEO, and CRM. Then a 90-day plan focused on attribution, conversion, and what's leaking spend. Hands-on build and training along the way; at the end your team runs it.
How do I know if I need a digital marketing consultant versus hiring full-time?
If revenue is growing faster than you can hire marketing, fractional support fills the gap. Interim CMO work until you're ready for a full-time exec. Hiring help is available when you get there.
What happens after the engagement ends?
You keep logins, docs, and dashboards. Engagements are built so your team can maintain and troubleshoot. Some clients book a quarterly check-in; that's optional.
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