GA4

You work with me, not a rotating cast. I audit, build, and train your team. Agencies often keep control and charge forever to run what you could own in-house.

Honestly, you need enough marketing activity to make fixes worthwhile. Still very early stage? A course or specialist vendor may fit better. Already running a full in-house team? You probably want a full-time CMO, not me part-time.

Yes: logistics, real estate, pro services, SaaS, local trades. Places where online leads hit the P&L fast. I skip healthcare and finance; compliance slows the work down.

Engagements start with a two-week audit of analytics, ads, SEO, and CRM. Then a 90-day plan focused on attribution, conversion, and what's leaking spend. Hands-on build and training along the way; at the end your team runs it.

If revenue is growing faster than you can hire marketing, fractional support fills the gap. Interim CMO work until you're ready for a full-time exec. Hiring help is available when you get there.

You keep logins, docs, and dashboards. Engagements are built so your team can maintain and troubleshoot. Some clients book a quarterly check-in; that's optional.