Local SEO
Rank in the map pack, build city and service-area pages, and win local organic searches.
Recent Local SEO Posts
Fix local landing pages that rank in the wrong city
When a page built for one city ranks in another, the geographic signals disagree with your target. Here is how to find w...
Read More →How to find NAP citation errors hurting your map ranking
A verified profile can still trail competitors in the map pack when your listings disagree across directories. Here is h...
Read More →When a service-area page helps local search (and when it does not)
A page for every town you serve can win local rankings or become a stack of thin doorways. Here is when a service-area p...
Read More →Local SEO Posts
Straight answers
Questions I hear a lot
How do you differ from a traditional agency?
You work with me, not a rotating cast. I audit, build, and train your team. Agencies often keep control and charge forever to run what you could own in-house.
What size of marketing budget makes sense for your services?
Honestly, you need enough marketing activity to make fixes worthwhile. Still very early stage? A course or specialist vendor may fit better. Already running a full in-house team? You probably want a full-time CMO, not me part-time.
Do you work with specific industries?
Yes: logistics, real estate, pro services, SaaS, local trades. Places where online leads hit the P&L fast. I skip healthcare and finance; compliance slows the work down.
What does a typical engagement look like?
Engagements start with a two-week audit of analytics, ads, SEO, and CRM. Then a 90-day plan focused on attribution, conversion, and what's leaking spend. Hands-on build and training along the way; at the end your team runs it.
How do I know if I need a digital marketing consultant versus hiring full-time?
If revenue is growing faster than you can hire marketing, fractional support fills the gap. Interim CMO work until you're ready for a full-time exec. Hiring help is available when you get there.
What happens after the engagement ends?
You keep logins, docs, and dashboards. Engagements are built so your team can maintain and troubleshoot. Some clients book a quarterly check-in; that's optional.
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