Know where leads really come from
Reporting often stops at clicks. Pipeline should tie back to the channel that sourced it, with GA4, GTM, and your CRM wired together.
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Digital marketing consultant for growing SMBs
If you run marketing at an SMB and the numbers don't add up, I help you fix search, ads, and the site so leads actually show up.
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Search & AI
VisibilitySearch should bring buyers, not tire-kickers. I tighten your SEO, local listings, and content so people find you when they're ready to buy.
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Performance
MarketingPaid ads only work when you know what's profitable. I set up campaigns and reporting so you can see what pays back and cut what doesn't.
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CRO &
ExperimentationTraffic that doesn't convert is wasted spend. I run tests on your site and landing pages to find where people drop off and fix it.
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Digital Strategy &
Fractional CMONeed a marketing lead without a full-time hire? I work as your fractional CMO and keep strategy, budget, and execution pointed at revenue.
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Your channels should talk to each other
Most SMBs run search, ads, and email in separate spreadsheets. The goal is to connect those pieces so you can tell what's working and fix what isn't.
Content that ranks and helps sales close
Blog posts nobody reads don't help anyone. Plan topics buyers search for and give your team pages they can send in follow-ups.
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Martech your next hire can actually use
Broken integrations waste time every month. Fix the stack or build what you need so campaigns and data flow without duct tape.
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Show up when local buyers search
Your Google Business Profile is often the first impression. Keep listings accurate, reviewed, and easy to find on Maps and local search.
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KNOW
ABOUT ME
I'm Hammad Shk, a digital marketing consultant for SMB owners and marketing leads in logistics, real estate, professional services, and SaaS.
For years, the work has been businesses where marketing spend has to earn its keep. Solo consulting or fractional CMO: find what's broken, fix it, and show your team how to keep it running.
No agency layers. You talk to me, not an account manager.
If you've bought courses and still can't get campaigns live, that's usually where I step in.
How I work with you
Strategy, hands-on build, and reporting. Here's the practical side:
- The audit comes first: analytics, ads, search, CRM. You get a short list of fixes ranked by impact, not a 40-page deck.
- Logins, workflows, and ownership get documented as the work goes. Your team should run day-to-day without me once the project wraps.
- Weekly numbers tied to revenue: cost per lead, ROAS, pipeline, conversion by channel. Less guessing on where spend goes.
- The tools are yours when the engagement ends. No mystery platforms you can't access afterward.
Why people hire me
Usually they've been through an agency or tried to DIY it. They want someone who can find the technical problem and actually fix it.
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I do the work
Campaigns, tracking, automations, training. Not slide decks that sit in a folder.
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You'll know why before budget moves
Before budget shifts, you see CAC, LTV, and channel ROI. The recommendation comes with the math.
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You keep everything
When the engagement ends, you own the accounts, docs, and workflows. No lock-in.
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Logistics, real estate, professional services
Past work includes last-mile logistics, brokerage teams in crowded markets, and B2B firms turning inbound into sales calls. Tight CAC markets are where this stuff matters most.
Drop Me A Message
Let’s start building the high-performance growth engine your brand deserves.
Ready to transform your digital presence into a high-performance engine? Whether you have a specific project in mind or need a comprehensive strategic consultation, I am here to bridge the gap between your current standing and your ultimate market goals. Reach out today to discuss how my specialized infrastructure and AI-driven strategies can scale your business. Fill out the form, and let’s start turning your vision into a measurable reality.
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Straight answers
Questions I hear a lot
How do you differ from a traditional agency?
You work with me, not a rotating cast. I audit, build, and train your team. Agencies often keep control and charge forever to run what you could own in-house.
What size of marketing budget makes sense for your services?
Honestly, you need enough marketing activity to make fixes worthwhile. Still very early stage? A course or specialist vendor may fit better. Already running a full in-house team? You probably want a full-time CMO, not me part-time.
Do you work with specific industries?
Yes: logistics, real estate, pro services, SaaS, local trades. Places where online leads hit the P&L fast. I skip healthcare and finance; compliance slows the work down.
What does a typical engagement look like?
Engagements start with a two-week audit of analytics, ads, SEO, and CRM. Then a 90-day plan focused on attribution, conversion, and what's leaking spend. Hands-on build and training along the way; at the end your team runs it.
How do I know if I need a digital marketing consultant versus hiring full-time?
If revenue is growing faster than you can hire marketing, fractional support fills the gap. Interim CMO work until you're ready for a full-time exec. Hiring help is available when you get there.
What happens after the engagement ends?
You keep logins, docs, and dashboards. Engagements are built so your team can maintain and troubleshoot. Some clients book a quarterly check-in; that's optional.
